Another lecture I gained a lot from was Spencer's lecture on Crash, and about all the different covers and methods of advertising it. It was one of those strange lectures that didn't really interest me at the time but I keep coming back to the ideas from it. Every now and then I pick up on something and think 'wow that's been advertised terribly'. It's a thought I've had before but that lecture made me pick up on it a lot more often.
It was a really useful lecture in terms of opening my eyes to things. I'm a lot more critical of things like film trailers and posters doing a bad job of expressing the content of films, and sometimes advertising to the wrong kind of audiences. But it's also made me more greatful of the better advertising campaigns out there. Films like Deadpool have done an incredible job of communicating with their target audience in some really unconventional ways. On the negative side, I already scrutinise things too much and this has just added adverts and trailers onto that list. Oh well.
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